Go-to-market strategy
ICP definition, positioning, messaging, channel selection and launch planning built around commercial outcomes, not vanity metrics.
London · Available now
Marketing leadership that moves your business forward.
Fractional Head of Marketing & CMO
I work with founders and growing businesses to bring clarity to their marketing, build stronger pipelines and put the right systems in place.
From strategy and demand generation to CRM, AI and automation, I help turn marketing plans into practical results.
11+
Years in senior
marketing roles
marketing roles
5,000+
Inbound leads a
month, delivered
month, delivered
£500K+
Annual budget
owned
owned
200K+
Contact database
built & segmented
built & segmented
Sector experience
B2B SaaS
Technology
Property & Investment
Financial Services
Professional Services
Consumer
The real problem
Most businesses don't have a lead problem
They have a connection problem. Everyone is busy, but nobody can clearly explain how a stranger becomes a customer.
You're spending on marketing but can't confidently name the channel that generates revenue.
You have tools, platforms and subscriptions, but they aren't genuinely connected.
Your team is producing content, but you aren't seeing predictable pipeline growth.
You know marketing should be working better than it is, but not where the leak is.
None of this means the business is failing. Usually it means the opposite: marketing has become too important to keep managing reactively.
Two-minute check
Where is your pipeline leaking?
Six honest answers. Tap the ones that are true today and see where I’d look first.
We can name the channel that brings in most of our revenue.
Every enquiry lands in one CRM, with an owner and a next step.
New leads hear from us within the hour.
Sales and marketing agree on what a qualified lead is.
People who aren’t ready to buy get a proper nurture sequence.
The board sees one marketing dashboard tied to revenue.
About Paul
I bring senior marketing direction and the hands-on experience to put it into practice.
Eleven-plus years across SaaS, technology, property, investment and consumer businesses. I've delivered 5,000+ inbound leads a month for a £16M business, managed £500K+ annual budgets, and built lifecycle programmes across a 200,000-contact database.
For the past two years I've worked with founders and growth-stage companies on GTM strategy and lead-generation systems end to end: demand-generation campaigns wired into CRM, automation and lifecycle workflows across HubSpot, Salesforce, Zoho and Go High Level.
I run paid media hands-on across Meta, Google and GA4, including the platforms' AI-driven campaign automation, and I use AI daily across planning, creative testing and analysis.
What that means practically: strategy that ships as working pipeline infrastructure, not slide decks.
Best fit
Founder-led & growth-stage, roughly £1M–£20M turnover
Stack
HubSpot · Salesforce · Zoho · Go High Level · GA4
Based
London, UK, hybrid or fully remote
Availability
Fractional, interim, contract or part-time. Available now
What I do
Where I add the most value
The full breadth of a senior marketing hire, available from day one, without the recruitment cycle.
Brand & messaging
Messaging frameworks that cut through and convert, from brand story down to the sales narratives your team uses on calls.
Demand generation & paid
Full-funnel demand programmes across paid search, social, outbound and ABM, hands-on across Meta, Google and GA4, always tied to pipeline.
Content & SEO
Authority-building content with an SEO backbone, thought leadership and conversion assets that compound instead of evaporating.
CRM & marketing automation
CRM architecture, nurture workflows and lifecycle automation across HubSpot, Salesforce, Zoho and Go High Level. This is where most pipeline quietly leaks, and where I spend most of my time.
Most requestedMarketing team leadership
Building, structuring and leading marketing teams: hiring, performance frameworks, agency management and development. The full Head of Marketing role, fractional.
AI-enhanced marketing
Identifying where AI creates real leverage (content production, creative testing, personalisation and analysis), then implementing it properly.
Performance & attribution
Attribution models, dashboards and reporting structures that give you and your board genuine commercial visibility.
Sales & marketing alignment
Shared definitions, pipeline agreements, feedback loops and accountability, so both teams are chasing the same customer.
Not sure where to start?Fifteen minutes is usually enough to identify your biggest marketing lever right now.
Budget planner
How much should you spend on marketing, and where?
Move the sliders. You’ll get a sensible budget range, a channel split for your model and goal, and the first thing I’d fix.
Annual revenue
Business model
Main goal, next 12 months
Growth target
For contextMost B2B firms spend somewhere between 5% and 10% of revenue on marketing. Growth-stage businesses chasing an ambitious target usually sit at the top of that range, or above it for a year.
–suggested annual budget
–a month, roughly
–enquiries a month it could fund
Where I’d start
Indicative only. Based on typical spend levels and lead costs for each model; your numbers will differ. If you book from here, your answers come with the booking, so we start from your numbers.
How we work together
Three ways to engage
Every business is at a different stage. The right model depends on where you are and how fast you need to move.
Fractional Head of Marketing
Senior marketing leadership for businesses that need direction, structure and accountability without hiring a full-time marketing director.
Strategy ownership & GTM direction
Team hiring, leadership & development
Cross-channel campaign execution
Board-level reporting & commercial input
CRM, automation & AI implementation
Marketing Systems & Automation
CRM architecture, lead-generation systems, customer journeys, reporting, AI-assisted workflows and business automation.
CRM architecture & integration
Lead capture, qualification & follow-up
Customer journeys & booking
Reporting you can act on
AI-assisted workflows & automation
Interim Marketing Leadership
Hands-on leadership during growth, transition or organisational change, for as long as you need it.
Cover for a departing or delayed hire
Running the team and agencies day to day
Stabilising pipeline and reporting
Recruiting your permanent marketing lead
A clean handover
Not sure which model suits you? Fifteen minutes will make it clear.
Fees are agreed in writing before we start and reflect the scope, not hours logged. We cover it properly on the call, once I know what the job actually is.
How we start
What the first 30 days actually look like
Committing budget to someone you met on a 15-minute call is a real risk. Here is exactly what happens, so it isn't a leap of faith.
Week 1
Audit, not opinions
I go through your CRM, analytics, campaigns and pipeline before I say anything. You get a written summary of where revenue actually comes from and where it's leaking.
Week 2
The one thing
We agree the single biggest lever and I start building it. Not a 40-page strategy. One working system, chosen because it moves the number.
Week 3
Shipped and wired
Something is live: campaign, CRM workflow, funnel, or all three. Wired into reporting so you can see it working rather than take my word for it.
Week 4
Honest review
We sit down with the numbers. If it's working we plan the next quarter. If it isn't, you have 30 days notice and a documented system you keep either way.
Minimum term is three months because nothing meaningful happens in marketing in less. But you are never more than 30 days from walking away, and everything I build stays in your account, in your name.
“Growth gets complicated when marketing becomes disconnected. I bring the strategy, systems and hands-on leadership to make it work together.”
Paul Georgian
AI-enhanced growth
AI moves you faster. It doesn't replace the thinking.
Give ten people the same AI tools and you get ten different outcomes. The difference isn't the prompt. It's the understanding of customers, positioning and how businesses actually grow. I help you put AI where it creates real leverage, then implement it properly.
AI-assisted content at scale
Content pipelines that hold your brand voice while cutting time-to-publish dramatically.
Lead scoring & personalisation
Segmentation and lifecycle logic that lifts conversion across the whole buyer journey.
Reporting & attribution
Automated insight that surfaces what's genuinely driving revenue, not what's easy to count.
What people say
Named references, not anonymous stars
Both recommendations below are public on LinkedIn, from people who worked with me directly.
“‘Outstanding’ is the phrase that comes to mind when I think of Paul… He has been a very important member of our organisation, leading marketing on both digital and offline with a project success rate of over 92%. He is highly technical and up to date with the latest marketing tools and software, and also highly creative, a trait rarely found in the same person.”
“It's my great pleasure to recommend Paul as an advanced marketing professional. He is highly reliable and ethical in his work, highly intelligent and insightful. I was very impressed by the wealth of knowledge Paul has proven, and also his ability to produce results fast… he knows how to deliver under pressure and to short deadlines.”
5,000+
Inbound leads / month delivered
£16M
Business supported
£500K+
Annual budget owned
200K+
Contacts segmented
Common questions
Before you book
The same job as a full-time Head of Marketing (owning strategy, running the function, leading the team and reporting to the board) on part of the week instead of five days. You get senior experience without a senior salary, and without a twelve-week hiring process.
An agency executes a brief. I write the brief. I sit inside your leadership team, own the number, and take responsibility for whether marketing works, including managing the agencies you already have.
Fractional leadership starts from £2,500 a month. Systems projects are quoted once the scope is clear, and interim work is agreed as a contract or day rate. Everything is agreed in writing before we start.
For context: a full-time Head of Marketing in London runs £75,000–£100,000 in salary, and once you add employer national insurance, pension and a recruitment fee, year one lands closer to £110,000–£135,000. A fractional engagement is a fraction of that, with no notice period and no recruitment cycle.
I'm London-based and currently available. Most engagements begin within two weeks of the first conversation, hybrid or fully remote.
Typically founder-led and growth-stage businesses between £1M and £20M turnover: the point where marketing has become too important to manage reactively, but a full-time senior hire isn't yet the right call.
Fifteen minutes, no pitch. You tell me where the business is and what isn't working. I tell you honestly whether I'm the right person, and if I'm not, I'll usually be able to point you somewhere better.
Get started
Book your 15-minute call
Free, no commitment. Pick a time below, or email me if that's easier.
Calendar not loading? Email [email protected] and I'll send times directly.
Follow the thinking behind the work
I write regularly on LinkedIn about marketing leadership, lead-generation systems and where AI genuinely helps. No fluff. Just what's working for growth-stage businesses right now.
Connect on LinkedIn
Based in London
Ready to build marketing that actually performs?
Fifteen minutes is enough to know whether there's a real opportunity here. No pitch, no pressure. Just an honest conversation about where you are and where you want to be.
Free, no commitment. Usually available within 48 hours.