Go-to-market strategy
ICP definition, positioning, messaging, channel selection and launch planning built around commercial outcomes — not vanity metrics.
London · Available now
Fractional Head of Marketing & CMO
Interim · Contract · Part-time
GTM strategy, demand generation and lead-gen systems — with the CRM and automation running underneath them. HubSpot, GHL, Salesforce.
Senior marketing leadership, without the full-time cost.
Strategy that ships as working infrastructure — not slide decks.
11+
Years in senior
marketing roles
marketing roles
5,000+
Inbound leads a
month, delivered
month, delivered
£500K+
Annual budget
owned
owned
200K+
Contact database
built & segmented
built & segmented
Sector experience
B2B SaaS
Technology
Property & Investment
Financial Services
Professional Services
Consumer
The real problem
Most businesses don't have a lead problem
They have a connection problem. Everyone is busy, but nobody can clearly explain how a stranger becomes a customer.
You're spending on marketing but can't confidently name the channel that generates revenue.
You have tools, platforms and subscriptions — but they aren't genuinely connected.
Your team is producing content, but you aren't seeing predictable pipeline growth.
You know marketing should be working better than it is — but not where the leak is.
None of this means the business is failing. Usually it means the opposite: marketing has become too important to keep managing reactively.
About Paul
Head of Marketing judgement — and someone who builds the machinery
Eleven-plus years across SaaS, technology, property, investment and consumer businesses. I've delivered 5,000+ inbound leads a month for a £16M business, managed £500K+ annual budgets, and built lifecycle programmes across a 200,000-contact database.
For the past two years I've worked with founders and growth-stage companies on GTM strategy and lead-generation systems end to end: demand-generation campaigns wired into CRM, automation and lifecycle workflows across HubSpot, Salesforce, Zoho and Go High Level.
I run paid hands-on across Meta, Google and GA4 — including the platforms' AI-driven campaign automation — and use AI daily across planning, creative testing and analysis.
What that means practically: strategy that ships as working pipeline infrastructure, not slide decks.
Best fit
Founder-led & growth-stage, roughly £1M–£20M turnover
Stack
HubSpot · Salesforce · Zoho · Go High Level · GA4
Based
London, UK — hybrid or fully remote
Availability
Fractional, interim, contract or part-time — now
What I do
Where I add the most value
The full breadth of a senior marketing hire — available from day one, without the recruitment cycle.
Brand & messaging
Messaging frameworks that cut through and convert — from brand story down to the sales narratives your team uses on calls.
Demand generation & paid
Full-funnel demand programmes across paid search, social, outbound and ABM — hands-on across Meta, Google and GA4, always tied to pipeline.
Content & SEO
Authority-building content with an SEO backbone — thought leadership and conversion assets that compound instead of evaporating.
CRM & marketing automation
CRM architecture, nurture workflows and lifecycle automation across HubSpot, Salesforce, Zoho and Go High Level. This is where most pipeline quietly leaks — and where I spend most of my time.
Most requestedMarketing team leadership
Building, structuring and leading marketing teams — hiring, performance frameworks, agency management and development. The full Head of Marketing role, fractional.
AI-enhanced marketing
Identifying where AI creates real leverage — content production, creative testing, personalisation and analysis — then implementing it properly.
Performance & attribution
Attribution models, dashboards and reporting structures that give you and your board genuine commercial visibility.
Sales & marketing alignment
Shared definitions, pipeline agreements, feedback loops and accountability — so both teams are chasing the same customer.
Not sure where to start?Fifteen minutes is usually enough to identify your biggest marketing lever right now.
How we work together
Three ways to engage
Every business is at a different stage. The right model depends on where you are and how fast you need to move.
Fractional Head of Marketing
Full ownership of the marketing function — embedded with your leadership team, leading strategy and execution as your senior marketing hire, without the full-time salary.
Strategy ownership & GTM direction
Team hiring, leadership & development
Cross-channel campaign execution
Board-level reporting & commercial input
CRM, automation & AI implementation
Strategic sprint
An intensive, structured engagement with clear deliverables and a defined end point. For when you need to move fast on one specific challenge.
Full marketing audit & gap analysis
GTM strategy & messaging
Lead-gen system build & CRM wiring
Campaign launch & activation
Documented playbook handover
Marketing advisory
Senior direction and accountability for businesses that already have a team but need experienced oversight above it.
Monthly strategy & priority sessions
Board-level marketing input
Team mentorship & performance review
On-call availability for decisions
Quarterly commercial review
Not sure which model suits you? Fifteen minutes will make it clear.
Ad-hoc days are £850. For context, UK fractional marketing leadership benchmarks at £750–£1,400 per day in 2026, with London engagements sitting 20–40% above regional rates. Nothing here is a starting position I move off under pressure.
How we start
What the first 30 days actually look like
Committing budget to someone you met on a 15-minute call is a real risk. Here is exactly what happens, so it isn't a leap of faith.
Week 1
Audit, not opinions
I go through your CRM, analytics, campaigns and pipeline before I say anything. You get a written summary of where revenue actually comes from and where it's leaking.
Week 2
The one thing
We agree the single biggest lever and I start building it. Not a 40-page strategy — one working system, chosen because it moves the number.
Week 3
Shipped and wired
Something is live: campaign, CRM workflow, funnel, or all three. Wired into reporting so you can see it working rather than take my word for it.
Week 4
Honest review
We sit down with the numbers. If it's working we plan the next quarter. If it isn't, you have 30 days notice and a documented system you keep either way.
Minimum term is three months because nothing meaningful happens in marketing in less. But you are never more than 30 days from walking away, and everything I build stays in your account, in your name.
“What got you from £0 to £1M rarely gets you from £1M to £5M. At some point you stop needing more tactics. You need clarity, and you need systems.”
— Paul Georgian
AI-enhanced growth
AI moves you faster. It doesn't replace the thinking.
Give ten people the same AI tools and you get ten different outcomes. The difference isn't the prompt — it's the understanding of customers, positioning and how businesses actually grow. I help you put AI where it creates real leverage, then implement it properly.
AI-assisted content at scale
Content pipelines that hold your brand voice while cutting time-to-publish dramatically.
Lead scoring & personalisation
Segmentation and lifecycle logic that lifts conversion across the whole buyer journey.
Reporting & attribution
Automated insight that surfaces what's genuinely driving revenue, not what's easy to count.
What people say
Named references, not anonymous stars
Both recommendations below are public on LinkedIn, from people who worked with me directly.
“‘Outstanding’ is the phrase that comes to mind when I think of Paul… He has been a very important member of our organisation, leading marketing on both digital and offline with a project success rate of over 92%. He is highly technical and up to date with the latest marketing tools and software, and also highly creative — a trait rarely found in the same person.”
“It's my great pleasure to recommend Paul as an advanced marketing professional. He is highly reliable and ethical in his work, highly intelligent and insightful. I was very impressed by the wealth of knowledge Paul has proven, and also his ability to produce results fast… he knows how to deliver under pressure and to short deadlines.”
5,000+
Inbound leads / month delivered
£16M
Business supported
£500K+
Annual budget owned
200K+
Contacts segmented
Common questions
Before you book
The same job as a full-time Head of Marketing — owning strategy, running the function, leading the team and reporting to the board — on two to four days a week instead of five. You get senior judgement without a senior salary, and without a twelve-week hiring process.
An agency executes a brief. I write the brief. I sit inside your leadership team, own the number, and take responsibility for whether marketing works — including managing the agencies you already have.
Fractional Head of Marketing starts at £5,500 a month for two days a week, rising to around £9,500 at four days. A 90-day Strategic Sprint is £12,500 fixed. Advisory starts at £1,500 a month. Ad-hoc days are £850.
For comparison: a full-time Head of Marketing in London runs £75,000–£100,000 in salary, and once you add 15% employer national insurance, pension and a recruitment fee of roughly 20% of salary, year one lands closer to £110,000–£135,000. Two days a week costs about £66,000 a year, with no notice period and no recruitment cycle.
I'm London-based and currently available. Most engagements begin within two weeks of the first conversation — hybrid or fully remote.
Typically founder-led and growth-stage businesses between £1M and £20M turnover — the point where marketing has become too important to manage reactively, but a full-time senior hire isn't yet the right call.
Fifteen minutes, no pitch. You tell me where the business is and what isn't working. I tell you honestly whether I'm the right person — and if I'm not, I'll usually be able to point you somewhere better.
Get started
Book your 15-minute fit call
Free, no commitment. Pick a time below — or email me if that's easier.
Calendar not loading? Email [email protected] and I'll send times directly.
Follow the thinking behind the work
I write regularly on LinkedIn about marketing leadership, lead-generation systems and where AI genuinely helps. No fluff — just what's working for growth-stage businesses right now.
Connect on LinkedIn
Based in London
Ready to build marketing that actually performs?
Fifteen minutes is enough to know whether there's a real opportunity here. No pitch, no pressure — an honest conversation about where you are and where you want to be.
Free, no commitment. Usually available within 48 hours.